SOCIAL MEDIA

SOCIAL MEIDA  Mobile social media refer to the use of social media on mobile devices such as  smartphones  and  tablet computers . Mobile social media are a useful application of  mobile marketing  because the creation, exchange, and circulation of user-generated content can assist companies with marketing research, communication, and relationship development. Mobile social media differ from others because they incorporate the current location of the user (location-sensitivity) or the time delay between sending and receiving messages (time-sensitivity).  Types of social media: Space-timers  (location and time sensitive): Exchange of messages with relevance mostly for one specific location at one specific point in time (e.g.  Facebook Places   WhatsApp ;  Foursquare ) Space-locators  (only location sensitive): Exchange of messages, with relevance for one specific location, which is tagged to a certain place and read lat...