SOCIAL MEIDA
Mobile social media refer to the use of social media on mobile devices such as smartphones and tablet computers. Mobile social media are a useful application of mobile marketing because the creation, exchange, and circulation of user-generated content can assist companies with marketing research, communication, and relationship development.Mobile social media differ from others because they incorporate the current location of the user (location-sensitivity) or the time delay between sending and receiving messages (time-sensitivity).
Types of social media:
- Space-timers (location and time sensitive): Exchange of messages with relevance mostly for one specific location at one specific point in time (e.g. Facebook Places WhatsApp; Foursquare)
- Space-locators (only location sensitive): Exchange of messages, with relevance for one specific location, which is tagged to a certain place and read later by others (e.g. Yelp; Qype, Tumblr, Fishbrain)
- Quick-timers (only time sensitive): Transfer of traditional social media applications to mobile devices to increase immediacy (e.g. posting Twitter messages or Facebook status updates)
- Slow-timers (neither location nor time sensitive): Transfer of traditional social media applications to mobile devices (e.g. watching a YouTubevideo or reading/editing a Wikipedia article)
The following list of the leading social networks shows the number of active users as of July 2018.
| # | Network Name | Number of Users
(in millions)
|
|---|---|---|
| 1 | 2,270 | |
| 2 | YouTube | 1,900 |
| 3 | 1,500 | |
| 4 | Facebook Messenger | 1,300 |
| 5 | 1,040 | |
| 6 | 1,000 | |
| 7 | 806 | |
| 8 | QZone | 563 |
| 9 | Tik Tok | 500 |
| 10 | Sina Weibo | 411 |
| 11 | 330 | |
| 12 | 330 | |
| 13 | Baidu Tieba | 300 |
| 14 | Skype | 300 |
| 15 | 303 | |
| 16 | Viber | 260 |
| 17 | Snapchat | 255 |
| 18 | Line | 203 |
| 19 | Discord | 200 |
| 20 | 291 | |
| 21 | Telegram | 200 |
| 22 | Tinder | 100 |
Use by governments
Use by businesses
Social media mining
In politics
Use in hiring
Use in school admissions
Use by law enforcement agencies
Use in court cases
Social media marketing
Use in science
As a news source
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